Monthly Archives: March 2014

#MASflyMAS

Sudah masuk hari ke 8 MH370 hilang dalam perjalanan- satu kejadian yang paling tidak diingini berlaku ketika MAS sedang dalam usaha memulihkan preastasi kewangannya.

MAS telah melakukan yang terbaik dalam menangani krisis yang pertama kali seumpamanya dalam sejarah penerbangan dunia.

Laman web MAS telah menghentikan sebarang promosi, page facebook telah diwarnakan kelabu dan terbaru, membatalkan penyertaan di pameran MATTA Fair 2014.

Laman Web MAS

Laman Web MAS

Facebook Page MAS

Facebook Page MAS

Hari ini juga MAS mengeluarkan iklan promosi tanpa menggunakan sebarang logo dan identiti mereka.

Cukuplah dengan sebarang teori dan berita dari ‘orang dalam’ atau ‘kawan kepada kawan’. Hentikanlah juga karut-marut bomoh kelapa dan tamparan buaya. Sudah-sudahlah mencari kesalahan, kenyataan bercanggah dan kemampuan berbahasa Inggeris mereka yang bertugas di dalam Operasi Mencari dan Menyelamat MH370.

Sudah tiba masanya kita turut membantu- kalau tidak turun ke laut dan mencari pun, tetapi membantu dalam mengembalikan kepercayaan kepada MAS dan mungkin memulihkan prestasi syarikat penerbangan negara kita.

Sempenan MATTA Fair ini MAS telah menyediakan promosi khas.

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Tahun lepas saya ke MATTA Fair untuk mencari tiket penerbangan untuk melanjutkan pelajaran. Saya mempunyai dua pilihan sam ada untuk terbang sedikit murah dengan Emirates ataupun mahal sedikit dengan MAS.

Saya fikir biarlah bayar lebih sedikit kerana duit itu masih berlegar di antara rakyat Malaysia. (Dan sebab saya pun ditaja oleh duit rakyat Malaysia.)

Jadi saya menaiki penerbangan MAS terbang ke Paris. Pesawat jumbo A380 sangat selesa, canggih dan tidak begitu terasa gegaran di udara. Servis krew MAS sangat terbaik. Saya masih ingat masa itu saya batuk teruk di dalam perjalanan. Tiba-tiba saya diberi air suam oleh krew tanpa diminta dan waktu menunjukkan pukul 3 pagi! Itu tidak dikira lagi dengan makanan panas yang disediakan.

Saya yakin ramai rakyat Malaysia bersetuju tentang kualiti perkhidmatan MAS. Tanyalah sesiapa pun, walaupun MAS sedang kerugian, tetapi tidak dinafikan sevis mereka tip-top.

Ketika ini MATTA Fair sedang berlangsung dan booth MAS tidak ada buat pertama kalinya. Bagi mereka yang sudah merancang atau belum merancang tetapi ada rezeki tambahan, bolehlah memilih untuk terbang bersama MAS.

Saya faham Emirates, Etihad dan Qatar Airways mungkin menawarkan promosi yang murah dua-tiga ratus ringgit di laluan yang sama. Tetapi saya fikir tidak mengapalah bayar lebih sedikit kerana mungkin ini salah satu bentuk pertolongan yang kita boleh berikan kepada MAS ketika mereka memerlukan.

Untuk rujukan, harga tambang terbang terus tanpa transit ke London adalah RM2900- all in inclusive.

Sila layari www.malaysiaairlines.com.my dan rujuk gambar di bawah ini.

Promosi MAS- Kreatif dan sensitif

Promosi MAS- Kreatif dan sensitif

Saya harap rakan blogger, rakan-rakan pembaca dapat membantu menyebarkan kempen yang tidak seberapa ini. Terima kasih.

MatRodi

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BR1M- to give or not to give?

……. it depends on how you look at it.

Of course everyone loves money- especially free money. Those who doesn’t must be something wrong. And it will be equally wrong for the government if they don’t give any form of handouts to its people.

Like any form of subsidy, BR1M also has its pro and con.

RM4,5 billion per year is a lot of money. Soon it will be RM9 billion annually. If the saving from the rationalisation of subsidy is lower than the amount of BR1M given, then we can kiss goodbye to our effort in reducing fiscal deficits.

Otherwise, our economy has to grow tremendously. And to achieve that we have to be creative in terms of how to get optimum multiplier effects from that handouts.

Currently, the cash handouts increase domestic consumption. The immediate effect is it will translate into greater investments into the country where the overall consumer spending goes up and when businesses do well, salaries go up, corporate tax will go up. So in total, with all that spending, the government can get back the money, more or less.

This is much better than giving the subsidies by the billions to GLCs who later on spend the money investing in London’s property.

After all, not only it eases the burden of poorer families, BR1M is also transparent. No one can deny BR1M’s political expediency. The most defensive argument made by the opposition in regards to BR1M is ‘to take the money but vote for us.’

Unfortunately BR1M doesn’t really help in terms of vote during the election. Maybe it did the biggest favour in some rural areas where the blanket subsidy doesn’t reach them.

Be it politically or economically, the cash handouts can’t last forever. BR1M can only bring the optimum multiplier effects  during financial crisis when the private spending is decrease. The Government as the largest spender need to spend in order to stimulate the economy. But today we are slowly recovering from 2008 financial crisis.

So when Tun Dr Mahathir voiced disapproval over the implementation of the aid, he was merely stating the fact that we have a Government that facing deficits and shouldering huge debts.

We must understand Tun M is an industrial man. Give him RM800 million, he creates an automotive industry from scratch- not only producing Proton, but up until a complete value chain; vendors, spare parts, designs, after sales, insurances,etc.

He steered our Oil and Gas industry via Petronas just to become a renowned international player.

With few billions ringgit, he started a multimedia super corridor where today has produced several multi-million start-up companies and powerful animation like Upin Ipin.

Not to mention his daringness in pushing several infrastructure projects which all helps to intensify economic activities. In short, Tun M likes to create a whole new industry that produce jobs, increase technology and ultimately contribute to the government’s coffer.

Only by looking at these things we can understand why the industrial man is advocating the end of BR1M. Its simple- the money is better spent on something else.

It is worth to mention that cash handouts, just like any form of subsdiy, is like an ‘opium’ if not carefully managed. To give is easy but to take it back is a suicide mission. If the removal of 20 sen sugar subsidy can cause a lot of trouble for the government, imagine what RM1,200 BR1M money can do.

Alternatively the Government can consider to set the amount of BR1M based on economic performance. Maybe in that way people can be motivated to increase their productivity.

Whatever, the government has to be ‘creative’ in generating economic wealth.

MatRodi

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